Content Lifecycle

Aligning with the content lifecycle 

By taking into consideration a typical content lifecycle, you can ensure your digital workplace content is not only effective, but continuously monitored to ensure you're delivering the information your employees need. Properly planning for each stage of the lifecycle gives you and your team a well-defined approach to content that leaves room to adapt and grow.

Understanding the content lifecycle

Developing and maintaining digital workplace content is a continuous process, much like your digital workplace! Each stage of the lifecycle focuses on different elements that ensure you have content that is: 

  • Valuable 
  • Relevant 
  • Accurate
  • Up-to-date 
  • Easy to find and consume 

A lot goes into producing content that enables your employees. Remember that those efforts help your organization reach its business goals. In other words, the effort is well worth it! 

Content Lifecycle Stages-Short

Stages of the content lifecycle

The stages of a typical content lifecycle within a digital workplace include:

CustomerCare_ListNumbers-01.png

Assessment 

  • What content do you have? 
  • Are there any content gaps? 
  • Is existing content performing the way it should? 
  • Is existing content serving its intended purpose?
  • Content audits
  • Strategic analysis
  • Performance of existing content
CustomerCare_ListNumbers-02.png

Planning

  • What content should be created and why?
  • What are your content goals?
  • What will the tone and style of content be?
  • Who is the target audience and what are their content needs/preferences?
  • What types of content should be created?
  • Content strategy 
  • Goals and objectives
  • KPIs and desired outcomes
  • Content guidelines (style guide) 
CustomerCare_ListNumbers-03.png

Creation

  • Who will create the content? 
  • How will the content be created? 
  • What is the process for creating content? 
  • Who needs to review/approve content?
  • Research and information gathering 
  • Subject matter expert input
  • Writing and editing 
  • Reviews and approvals

CustomerCare_ListNumbers-04.png

Publication

  • Where will content be published? 
  • Where will content need to be surfaced? 
  • Where will content need to be linked or link to? 
  • Who will moderate content publication? 
  • Who needs to be notified when new/updated content is available? (and how quickly should they be notified?)
  • How will content be organized and categorized? 
  • How will employees find content?
  • Label strategy 
  • Channel usage 
  • Moderation 
  • Notifications 
  • Curation
CustomerCare_ListNumbers-05.png

Maintenance

  • How will content be managed and governed? 
  • What is expected of content owners? 
  • What is the process for retiring content? 
  • How often will content be reviewed? 
  • How will you assess content to identify areas for improvement?
  • Success metrics based on KPIs 
  • Formalized ownership of content  
  • Review/update schedules 
  • Archiving policies

Continuous improvement 

The content lifecycle is continuous. After maintenance, you'll need to go back to the assessment stage to identify areas in need of improvement, including changes to the type of content you're creating, updates to your processes and policies, adjustments to where and how your content is being presented to employees, and changes to how you're measuring the success of your content. 

PlaybookTip_Icon.pngPlaybook Tip:  Create a content strategy that aligns with each stage of the content lifecycle 

Build a content strategy for your digital workplace that covers all stages of the content lifecycle. This ensures you have a well-defined strategy that addresses key considerations when it comes to your digital workplace content:

  • What content do you have? 
  • What content do you need and why? 
  • How will content be created? 
  • Where and when will you publish content? 
  • How will you maintain and improve content? 

Viewed 338 times