Using curation to support content consumption
✔ Content preparation is complete and your digital workplace has officially launched
✔ You have knowledge bases and wiki channels populated with core business content
✔ You've identified key use cases, target audiences, or business needs that can benefit from curated content
Taking your digital workplace content to the next level includes curating content to:
- Serve a specific audience
- Support a specific use case
- Address a specific business need
While knowledge bases and channels are great for storing content, sometimes employees need to gather information from multiple locations for a specific purpose. Curating content allows you to do the information gathering for your employees and gives you some control over what content they refer to, and the order in which they consume it. This not only saves your employees time but also ensures content is being used for its intended purpose(s). Curating content also supports the reusability of content as pieces are leveraged in multiple ways.
Storytelling through curated content
Storytelling helps deliver digital workplace content to users in an easy-to-consume format that is engaging and helpful. Igloo Solutions like the Employee Handbook and Onboarding Center use a storytelling approach, presenting content to employees through a chapter-like experience to guide their consumption of the information in a logical order.
Storytelling increases engagement and clearly demonstrates the value of key pieces of content by putting them into context. The context of the curated content should be clearly defined through the title of your "storyboard" (the Page or Space where you're curating content). For example, Igloo has its own "Igloo Storyboard" which tells the story of our company, our product, the services we offer, and why we're different than our competitors. Content pulled into this storyboard comes from our Marketing KB, Product KB, Messaging Center, and more! We use this collection of content to onboard new employees, respond to questions from prospective customers, and to respond to RFPs.
Quick tips for using curated content
Here are some quick tips to keep in mind when curating content in your digital workplace:
- Display content for particular use cases: Identify the use case(s) for your "storyboard" or collection of curated content and make those use cases clear through a description, about section, and the naming of the area (Pages or Space) that will house this information.
- Use read tracking: If you go through the effort of curating content for your employees, make sure they are viewing, reading, and understanding the information by adding read tracking to each "chapter".
- Combine Pages and Widgets to create the best curated-content experience possible: Think about the layout and design of your "chapters" ahead of time and use a consistent combination of Widgets for a consistent experience while employees go through each "chapter". Our Digital Workplace Playbook chapters is an example of this. We templated a Page and used it throughout for a familiar experience through each area of the Playbook.
- Write content with reusability in mind: When creating content for a KB or specific channel, make sure you enforce writing guidelines to product content that has a consistent tone and style so no matter where the content is leveraged, there is a unified voice that enhances the employee experience as they navigate a collection of content pulled from many different channels.
Steps for creating a storyboard
Follow these simple steps to start creating a storyboard:
- Step 1: Create a framework. This acts as a sort of table of contents and outlines the major sections, stages, or themes you'll cover in your storyboard.
- Step 2: List your chapters. Based on your framework, list the chapters you'll need related to your sections, stages, or themes. This is a good opportunity to identify any content gaps you may have.
- Step 3: Create a Page Template. Design a Page in your digital workplace using a series of Widgets to create the layout of your chapters. Save this Page as a template so you can reuse it throughout your storyboard.
- Step 4: Surface your content. If you're content already exists, start pulling it into the applicable Widgets on the appropriate pages. In step 2, you may have identified some content gaps and therefore need to create some new content.
- Step 5: Link to related content. Your chapters should include the "must-have" information about a key topic. You may want to provide employees with additional "nice-to-have" content through links directly within the content or through the Links or CTA widgets.
- Step 6: Add images and other visuals. Storytelling isn't the same without some visual appeal. Include relevant images, including infographics, diagrams, and other visuals that help tell the story.
- Step 7: Have someone read it from beginning to end. Have a key stakeholder or someone from your target audience read through your storyboard to identify anything you may have missed. Make sure you ask how the experience way - Did they find the information easy to follow? Did the order make sense? Was there anything missing that they expected to find? Was there too much information, making the experience overwhelming?
- Step 8: Roll-out the storyboard through proper communication channels. Let your employees know the storyboard is available and be sure to include the use cases and benefits. This is a good opportunity to ensure the content is used as it was intended and set your employees up for success.