Engagement Goals

Determine your engagement goals

Your engagement goals should focus on ensuring employees adopt your digital workplace, engage in meaningful ways, and use the solutions provided to them to improve productivity, innovation, and competitive advantage.

Think about engagement in context

Determining engagement goals for your digital workplace starts with aligning them with the key goals and objectives from your overall plan. Start by thinking about how employees use the digital workplace to engage with people, information, and processes. 

Here are some example engagement goals for a new digital workplace:  

  1. Increase social networking functionality. 
  2. Improve the use of targeted content designed to reach the right people at the right time.
  3. Expand the digital capabilities for employees, including a robust mobile experience, search capabilities, and analytics.
  4. Reduce organizational drag and improve operational efficiencies by providing employees with easy-to-use, streamlined processes.
  5. Increase collaboration and break down silos between employees, including leadership and manager involvement.

Imagine what success looks like

To help you determine the engagement goals your organization should work towards, you can first imagine what success looks like for you. 

  • Are people engaged? When success means having engaged people, employees are using the digital workplace and are encouraging others to use it, becoming champions of the digital workplace organically.
  • Are people informed? When successful engagement means employees are more informed, employees know what’s changing, when it’s changing, and why it’s happening. 
  • Are people supported? Properly supporting employees is a valuable benchmark for success, especially when it comes to navigating digital transformation. When you successfully support employees, communications, training, and promotional material drive employees to use the digital workplace and provide fundamental knowledge and skills to do so. 
  • Are there opportunities to grow? When the path forward is clear and attainable, engagement levels soar and employees become motivated to work towards the future. More lines of business request additional solutions following the launch of your digital workplace.
  • Can progress be measured? Measuring success plays an essential role in driving engagement. Workplace Analytics, Google Analytics, and Data Feeds provide data that shows progress and adoption.  

Identify engagement goals 

When identifying engagement goals, you must ensure they align with the objectives outlined in your overall digital workplace strategy. Without this alignment, it becomes difficult to drive engagement, and the true purpose of your digital workplace gets lost.  

To get you started, consider some of these common engagement goals: 

  • Employees understand how and why to use the digital workplace.
  • Employees use the digital workplace instead of email when possible.
  • Employees use the digital workplace instead of other collaboration channels.
  • Employees engage with team members and other employees within the digital workplace often. 
  • Employees feel comfortable participating in digital workplace activities in a casual and social manner (e.g. liking, commenting, answering polls).
  • Employees feel comfortable writing blog posts and sharing resources.
  • Employees encourage others to use the digital workplace. 
  • Communications within departments/teams and between departments/teams are less siloed and happen frequently within the digital workplace.

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