High Level:

Need:

Update end users with an overview of what’s new, by using video.

Pillar:

Communications, Knowledge Management

S.M.A.R.T Goal Details:

Specific:

Inform employees about what’s new in the Digital Workplace on the home page or in separate team spaces or solutions.

Measurable:

Track the number of video views.

Achievable:

Simple video tools can be used without extra expense.

Relevant:

Updates to the Digital Workplace can be summarized at point of implementation.

Time Bound:

Video campaigns can be used throughout the evolution of your digital workplace.

Communication Plan:

Audience:

Entire organization for broad updates, or specific groups if the updates to be communicated are within one solution.

Medium:

Your Digital Workplace.

Information:

Messaging will be a summary of what’s new, and changes to expect.

Education:

Provide a clear overview of what’s new and how it affects the user.

Defined Action:

Watch the videos.

Measures:

Views

Other Campaign Details:

Overview:

Managing a Digital Workplace successfully requires providing updates to the teams using the solutions, so that they understand what to expect. The use of short videos in messaging, increases read rates significantly, without a huge amount of effort.

• Keep them short
• Keep them relevant
• Use a fun and engaging title
• Have a regular cadence - don't over do it
• Call your channel something cool to give it a brand
• Use video whenever possible
• Set up your notifications to get traction - use the daily option
• Open up two way communication by allowing employees to comment, like and rate your articles
• Respond to all employee comments and thank them to their input

• Use analytics to profile user engagement and update your communications based on the data

Budget:

Vidyard provides a free video creation tool – but you can utilize resources you have.

Time Period:

Quarterly update summaries.

Suggested Delivery Plan for this Campaign:

Champions

Grass Roots Influence

Include Champions in your videos as they’re the social influencers.

Launch

Engage

Evolve

Lead by Example

Executives Lead

Include Executives – especially as described in the CEO Launch video, so that everyone understands that the Digital Workplace has the highest level of support.

Launch

Engage

Evolve

Broadcasts & Posts

Ensure Reach

Share the video via Broadcast and Posts on the homepage.

Launch

Engage

Evolve

Digital Media

Reinforce Message

Add the videos to digital screens around the office.

Launch

Engage

Evolve