Scavenger Hunt

Scavenger Hunt Challenge

Below is the plan for Igloo's Scavenger Hunt Challenge campaign. Although most often used during initial launch, it's perfect for getting users familiar with new solutions during expansion to promote engagement. Provide prizes for the winner!


High Level:

Need:

A fun engaging way to encourage users to visit many areas of the site, that is thorough but gamified.

Pillar:

Knowledge Management, Communication, Culture

S.M.A.R.T Goal Details:

Specific:

Aim to have a certain percentage of Scavenger Hunt participants complete the game.

Measurable:

Confirm completion, and the winners based on a deadline.

Achievable:

Yes – Test the Scavenger Hunt in advance.

Relevant:

This campaign aligns to engagement plan and the need for initial high engagement.

Time Bound:

Two weeks during launch

Communication Plan:

Audience:

Entire Company

Medium:

Various – see below

Information:

Share information regarding the contest, how tos etc.

Education:

Educate employees around specific initiative

Defined Action:

Defined action depends on the initiative

Measures:

Measure participation based on number of registrants vs those who completed the game.

Other Campaign Details:

Overview:

The Scavenger Hunt Challenge should have prizes for the winner. It sends users all over the Digital Workplace to find hidden gifs, etc. The challenge ensures that the user has seen a large majority of the new Digital Workplace and therefore is given a tour in the process. This promotes engagement. Below is a template you can use. Have users copy links to the appropriate finds and send the list to one person to confirm accuracy. Set a deadline and give fabulous prizes.

Budget:

Cost of prizes – or, give a day off as the prize.

Time Period:

Run for Week of Launch 

Suggested Delivery Plan for this Campaign:

MediumConceptGoalTiming

Champions

Grass Roots Influence

Visibly participate and coach participants.

Launch Week

Lead by Example

Executives Lead

Ensure leaders participate 

Launch Week

Broadcasts & Posts

Ensure Reach

Share contest information and results

Launch Week

Digital Media

Reinforce Message

Share contest information and results

Launch Week

Pasted Image 



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