Develop a sense of pride and ownership of the new Digital Workplace by encouraging employees to submit naming ideas that reflect the culture.
S.M.A.R.T Goal Details:
Name the Digital Workplace
Yes – Executive Support
Yes – Timing is important – Pre-Launch
Decision by launch date which is XX/XX/XXXX
Various Communication mediums – see table below
Share information about the new Digital Workplace and request name suggestions tied to culture. Share information about a fabulous prize. Confirm media for initial contest announcement and ongoing updates.
Educate the organization about what’s coming, the benefits to everyone and give a hint as to what it will look like.
Employees submit ideas for names for the Digital Workplace. Ask for names for specific spaces, like the Social Zone as well.
Defined contest dates, with submission deadlines. List all proposed submitted, share the list with the organization, take the top 5 to leadership to review if needed. If there are duplicates, then draw one name for the winner.
Other Campaign Details:
Inviting end users to put forth their own ideas for a name for their digital workplace builds a sense of ownership, interest and engagement.
Prize cost if tangible. (Could be one-week extra vacation for the winner).
Initiate the campaign 4 weeks prior to launch to ensure you have time to get enough responses, and to meet with Leadership to confirm the winner if needed.
Suggested Delivery Plan for this Campaign:
Grass Roots Influence
Get the word out through word of mouth. Plan Champion messaging.
4 Weeks prior to DW launch; 2 Weeks prior to Campaign launch.
Lead by Example
Leadership to announce the contest at a Town Hall.
Create an email communication plan that shares information clearly, early and often.
Digital Media and Posters
Get the word out on Digital Screens and Posters around the office.
CEO Video inviting everyone to participate and announcing the prizes.