Name Your Digital Workplace

Name Your Digital Workplace 

Below is the plan for Igloo's Name Your Digital Workplace campaign. This campaign is great for generating excitement and engaging employees leading up to the launch of your new or refreshed digital workplace. Review and customize content as needed to align with your organizational goals, objectives, and culture. 

High Level:

Need:

Develop a sense of pride and ownership of the new Digital Workplace by encouraging employees to submit naming ideas that reflect the culture. 

Pillar:

Culture

S.M.A.R.T Goal Details:

Specific:

Name the Digital Workplace

Measurable:

Count Votes

Achievable:

Yes – Executive Support

Relevant:

Yes – Timing is important – Pre-Launch

Time Bound:

Decision by launch date which is XX/XX/XXXX

Communication Plan:

Audience:

Entire organization

Medium:

Various Communication mediums – see table below

Information:

Share information about the new Digital Workplace and request name suggestions tied to culture. Share information about a fabulous prize. Confirm media for initial contest announcement and ongoing updates.

Education:

Educate the organization about what’s coming, the benefits to everyone and give a hint as to what it will look like.

Defined Action:

Employees submit ideas for names for the Digital Workplace. Ask for names for specific spaces, like the Social Zone as well. 

Measures:

Defined contest dates, with submission deadlines. List all proposed submitted, share the list with the organization, take the top 5 to leadership to review if needed. If there are duplicates, then draw one name for the winner.

Other Campaign Details:

Overview:

Inviting end users to put forth their own ideas for a name for their digital workplace builds a sense of ownership, interest and engagement.

Budget:

Prize cost if tangible. (Could be one-week extra vacation for the winner). 

Time Period:

Initiate the campaign 4 weeks prior to launch to ensure you have time to get enough responses, and to meet with Leadership to confirm the winner if needed.

Suggested Delivery Plan for this Campaign:

Medium

Concept

Goal

Timing

Champions

Grass Roots Influence

Get the word out through word of mouth. Plan Champion messaging.

4 Weeks prior to DW launch; 2 Weeks prior to Campaign launch.

Lead by Example

Executives Lead

Leadership to announce the contest at a Town Hall.

Campaign Launch

Email 

Ensure Reach

Create an email communication plan that shares information clearly, early and often.

Campaign Launch

Digital Media and Posters

Reinforce Message

Get the word out on Digital Screens and Posters around the office.

Campaign Launch

Videos

Reinforce Message

CEO Video inviting everyone to participate and announcing the prizes.

Campaign Launch



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