Gamification

Gamification 

Below is the plan for Igloo's Gamification campaign. Creating different visible status levels in your digital workplace is a fun way to encourage activity and competition.  Develop your own points scheme for actions completed in your digital workplace. Gamification is proven to increase participation and engagement.


High Level:

Need:

Build engagement in the Digital Workplace, in all features.

Pillar:

Culture, Knowledge Management

S.M.A.R.T Goal Details:

Specific:

Build engagement through gamification – Points & Status in the Digital Workplace.

Measurable:

Over time, individuals see the rise in their scores.

Achievable:

The Points and Status feature is easy to implement.

Relevant:

Building engagement 

Time Bound:

Points and Status can be turned on and left turned on.

Communication Plan:

Audience:

Entire Company

Medium:

Various – see below

Information:

Share information regarding the contest, how tos etc.

Education:

Educate employees around how Points and Status works

Defined Action:

Get active in the Digital Workplace and scores will grow

Measures:

Measure participation based on number of registrants vs those who completed the game.

Other Campaign Details:

Overview:

Creating different status levels in your community is a great way to encourage activity. As you add to the list of achievements, the required points will be captured on the reward timeline. Develop your own points scheme for actions completed in your Digital Workplace. Gamification is proven to increase participation and engagement. Within the Control Panel, Membership, Points and Status, is where Gamification is activated in the platform. Within Customer Care, in the Knowledge Base is the Points and Status Article should you require more information.

Budget:

None

Time Period:

Ongoing in platform

Suggested Delivery Plan for this Campaign:

MediumConceptGoalTiming

Champions

Grass Roots Influence

Champions should be the most active – and thereby earning high scores. Highlight individual success this on the homepage.

Launch

Engagement

Broadcasts & Posts

Ensure Reach

Share information about the Campaign with badges and their points displayed.

Launch

Engagement

Digital Media

Reinforce Message

Share information about the Campaign with badges and their points displayed.

Launch

Engagement

Videos

Reinforce Message

Train end users on how Points and Status works

Launch

Engagement



 



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