Champions

Champions 

Below is the plan for Igloo's Champions campaign. Champions are good communicators, approachable, act as the eyes and ears of the team. Create a Champion Charter or elevator pitch that clearly states the purpose of the new digital workplace. Utilize your Champions throughout your digital workplace journey to continually promote the site.


High Level:

Need:

Maximize the organization’s social leaders as early adopters and advocates for the new Digital Workplace to share the word and set an example for others to follow.

Pillar:

Collaboration, Communication, Culture

S.M.A.R.T Goal Details:

Specific:

Build excitement around the water cooler about the new Digital Workplace by spreading the effort amongst influential individuals from every level in the company. 

Measurable:

Have Champions note questions and interest from users.

Achievable:

Yes – Executive support is in place.

Relevant:

The Champions must be seen as positive, influential, movers and shakers. 

Time Bound:

Champions should remain active during the entire Digital Workplace Journey as it will continually evolve. 

Communication Plan:

Audience:

Champions

Medium:

Various – see below

Information:

Champions will create a charter, or mission statement in order to communicate the message clearly.

Education:

The Champion elevator speech must educate others about the new Digital Workplace, its value to the company, teams and individuals.

Defined Action:

Action desired is showing interest and excitement about the new Digital Workplace.

Measures:

Measurement is mainly anecdotal at this point.

Other Campaign Details:

Overview:

Influential Champions will be selected from all areas of the organization. Those selected must be visibly rewarded for their efforts to ensure their status and the importance of the new Digital Workplace is recognized. They must be good communicators, approachable, act as the eyes and ears to the team, and be a cheerleader. Create a Champion Charter or elevator pitch that clearly states the purpose of the new Digital Workplace.

Budget:

TBD

Time Period:

Ongoing through Digital Workplace Journey 

Suggested Delivery Plan for this Campaign:

MediumConceptGoalTiming

Champions

Grass Roots Influence

Each champion participate fully in launch activities as representatives of the new Digital Workplace.

Launch

Engagement


Broadcasts & Posts

Ensure Reach

Use the Digital Workplace to promote the team

Launch

Engagement

Digital Media

Reinforce Message

Use digital displays to promote the Champions 

Launch

Engagement


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