Champion Initiatives

Champion Initiatives 

Below is the plan for Igloo's Champion Initiatives campaign. Each Champion will create their own engagement initiative and take the lead on rolling it out to the organization. Making these initiatives a part of the Champion's annual objectives will highlight the importance of their role, encouraging them to continue their leadership. 


High Level:

Need:

Build engagement at the grass roots level.

Pillar:

Collaboration

S.M.A.R.T Goal Details:

Specific:

Build engagement in the Digital Workplace by spreading the effort amongst influential individuals who own initiatives.

Measurable:

Measure interaction with various initiatives implemented per Champion.

Achievable:

Yes – Executive support is in place.

Relevant:

Initiatives will be reviewed and approved based on company priorities.

Time Bound:

Champion initiatives can be continual but measuring success should be done by quarter.

Communication Plan:

Audience:

Entire Company

Medium:

Various – see below

Information:

Each initiative will share relevant information. (eg a Work Anniversary initiative will share information around that specifically)

Education:

Educate employees around specific initiative

Defined Action:

Defined action depends on the initiative

Measures:

Measurement elements depend on the initiative

Other Campaign Details:

Overview:

Each Champion will create their own engagement initiative within the Customer’s Digital Workplace and take the lead on keeping it going. Making the role of Champion part of an employee’s annual objectives will highlight the importance of the role.

Budget:

TBD

Time Period:

Each initiative will follow its own timing 

Suggested Delivery Plan for this Campaign:

MediumConceptGoalTiming

Champions

Grass Roots Influence

Each champion will develop and promote their own initiative eg. Microblog: Welcome new employees, request recommendations for hotels and restaurants, Search for the perfect vendor, create a blog calendar, manage work anniversary announcements etc.

Launch

Engagement


Broadcasts & Posts

Ensure Reach

Use the Digital Workplace to promote

Launch

Engagement

Contests

Gamification

Competition builds engagement

Launch

Engagement

Digital Media

Reinforce Message

Use digital displays to promote each initiative

Launch

Engagement


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