Blog Oscars

Blog Oscars

Below is the plan for Igloo's Blog Oscars campaign. People are competitive. Build on human nature to create a contest around blogging on topics of one's choice: team focus, conferences they’ve attended, professional development; all scheduled in the Editorial Calendar. Then, quarterly, measure views, likes, ratings, comments to pick a winner and provide a trophy.


High Level:

Need:

Increase engagement in blogging in all areas of the Digital Workplace by creating a healthy competition based on blog popularity, with tangible rewards.

Pillar:

Collaboration, Culture, Communication

S.M.A.R.T Goal Details:

Specific:

Increase the number and quality of Blog posts.

Measurable:

Report on number of blog posts, and likes, comments, ratings, views.

Achievable:

Yes – it takes some organizing but definitely achievable.

Relevant:

Gamification increases engagement.

Time Bound:

Blog Oscars can be awarded quarterly or annually.

Communication Plan:

Audience:

Entire organization, or, limit it to Executives.

Medium:

Digital Workplace announcements about the contest and celebrate the winners.

Information:

Share information about the contest, timelines, publishing guidelines.

Education:

Educate everyone about what makes an engaging Blog post.

Defined Action:

Create an engaging, award worthy blog.

Measures:

Report on measures, such as views, likes, ratings, comments to calculate the most popular blog.

Other Campaign Details:

Overview:

People are competitive. Creating a contest around blogging on topics of their choice: team focus, conferences they’ve attended, professional development; all scheduled in the Editorial Calendar. Then, quarterly, measure views, likes, ratings, comments to pick a winner and provide a trophy.

Budget:

No funding necessary.

Time Period:

Ongoing

Suggested Delivery Plan for this Campaign:

MediumConceptGoalTiming

Champions

Grass Roots Influence

Champions can set the example by blogging.

Engagement

Lead by Example

Executives Lead

Executives who blog set the stage for others.

Engagement

Broadcasts & Posts

Ensure Reach

Announce the winner 

Culture

Engagement

Digital Media

Reinforce Message

Announce the winner 

Culture

Engagement

Videos

Reinforce Message

Videotape the award ceremony with an actual trophy

Culture

Engagement






 

Viewed 213 times