Blog Oscars
Blog Oscars
Below is the plan for Igloo's Blog Oscars campaign. People are competitive. Build on human nature to create a contest around blogging on topics of one's choice: team focus, conferences they’ve attended, professional development; all scheduled in the Editorial Calendar. Then, quarterly, measure views, likes, ratings, comments to pick a winner and provide a trophy.
High Level: | ||||
Need: | Increase engagement in blogging in all areas of the Digital Workplace by creating a healthy competition based on blog popularity, with tangible rewards. | |||
Pillar: | Collaboration, Culture, Communication | |||
S.M.A.R.T Goal Details: | ||||
Specific: | Increase the number and quality of Blog posts. | |||
Measurable: | Report on number of blog posts, and likes, comments, ratings, views. | |||
Achievable: | Yes – it takes some organizing but definitely achievable. | |||
Relevant: | Gamification increases engagement. | |||
Time Bound: | Blog Oscars can be awarded quarterly or annually. | |||
Communication Plan: | ||||
Audience: | Entire organization, or, limit it to Executives. | |||
Medium: | Digital Workplace announcements about the contest and celebrate the winners. | |||
Information: | Share information about the contest, timelines, publishing guidelines. | |||
Education: | Educate everyone about what makes an engaging Blog post. | |||
Defined Action: | Create an engaging, award worthy blog. | |||
Measures: | Report on measures, such as views, likes, ratings, comments to calculate the most popular blog. | |||
Other Campaign Details: | ||||
Overview: | People are competitive. Creating a contest around blogging on topics of their choice: team focus, conferences they’ve attended, professional development; all scheduled in the Editorial Calendar. Then, quarterly, measure views, likes, ratings, comments to pick a winner and provide a trophy. | |||
Budget: | No funding necessary. | |||
Time Period: | Ongoing | |||
Suggested Delivery Plan for this Campaign: | ||||
Medium | Concept | Goal | Timing | |
Champions | Grass Roots Influence | Champions can set the example by blogging. | Engagement | |
Lead by Example | Executives Lead | Executives who blog set the stage for others. | Engagement | |
Broadcasts & Posts | Ensure Reach | Announce the winner | Culture Engagement | |
Digital Media | Reinforce Message | Announce the winner | Culture Engagement | |
Videos | Reinforce Message | Videotape the award ceremony with an actual trophy | Culture Engagement | |