High Level:

Need:

Increase engagement in blogging in all areas of the Digital Workplace by creating a healthy competition based on blog popularity, with tangible rewards.

Pillar:

Collaboration, Culture, Communication

S.M.A.R.T Goal Details:

Specific:

Increase the number and quality of Blog posts.

Measurable:

Report on number of blog posts, and likes, comments, ratings, views.

Achievable:

Yes – it takes some organizing but definitely achievable.

Relevant:

Gamification increases engagement.

Time Bound:

Blog Oscars can be awarded quarterly or annually.

Communication Plan:

Audience:

Entire organization, or, limit it to Executives.

Medium:

Digital Workplace announcements about the contest and celebrate the winners.

Information:

Share information about the contest, timelines, publishing guidelines.

Education:

Educate everyone about what makes an engaging Blog post.

Defined Action:

Create an engaging, award worthy blog.

Measures:

Report on measures, such as views, likes, ratings, comments to calculate the most popular blog.

Other Campaign Details:

Overview:

People are competitive. Creating a contest around blogging on topics of their choice: team focus, conferences they’ve attended, professional development; all scheduled in the Editorial Calendar. Then, quarterly, measure views, likes, ratings, comments to pick a winner and provide a trophy.

Budget:

No funding necessary.

Time Period:

Ongoing

Suggested Delivery Plan for this Campaign:

Champions

Grass Roots Influence

Champions can set the example by blogging.

Engagement

Lead by Example

Executives Lead

Executives who blog set the stage for others.

Engagement

Broadcasts & Posts

Ensure Reach

Announce the winner 

Culture

Engagement

Digital Media

Reinforce Message

Announce the winner 

Culture

Engagement

Videos

Reinforce Message

Videotape the award ceremony with an actual trophy

Culture

Engagement