Executive Leadership Team (ELT)

• Demonstrate leadership qualities on a daily basis 
• Seen as a source of truth
• Constantly look for ways to improve productivity, innovation, and competitive advantage
• Often lead by example 

• To effectively communicate  with the rest of the organization
• To foster stronger relationships with employees 
• To meet expectations related to transparency and accountability 
• To manage projects, goals, objectives, expectations, risks, etc.
• To manage people, information, and processes efficiently

Digital Workplace Champions

• Are natural leaders 
• Are familiar with the digital workplace (through early training and participation in focus groups, planning, etc.) 
• Understand the value of the digital workplace and how success will be measured 

• To access materials that will help advocate for the use of the digital workplace 
• To provide other employees with valuable information about how they can use the digital workplace 
• To be informed on new engagement campaigns and initiatives early on (to be involved in the planning and rollout of these campaigns)
• To find what  information and tools are needed to support employees as they learn how to use the digital workplace quickly and easily 

Managers

• Influence employee experience and behavior
• Have a significant impact on employee adoption
• Seen as leaders in the organization 
• Often face challenges related to meeting project deadlines and budgets 

• To lead open and ongoing communication with employees 
• To understand their role in the creation and management of content, Member Groups, and areas within the digital workplace
• To become familiar with the digital workplace in order to support and educate their employees 
• To implement more efficient team/department procedures and processes
• To manage projects, goals, objectives, and expectations
• To manage people, information, and processes efficiently
  

All employees

• Combination of learning, working, and communicating styles 
• Wide-range of demographics and personality traits 

• To understand the value of the digital workplace for themselves, their team and the organization
• To learn how they can perform their daily duties using the digital workplace
• To understand how the digital workplace will increase their productivity and better enable their collaboration efforts
• To feel supported as they learn to use the digital workplace daily

Virtual/remote employees

• Have less contact with office life and fellow employees
• Can sometimes feel excluded from conversations and activities 
• Rely on technology to keep them connected to the rest of the organization

• To receive targeted messaging specific to virtual/remote employees
• To understand the key features and functionality that make virtual/remote work faster and easier 
• To understand how the digital workplace will improve their ability to communicate and collaborate with other employees

Unengaged employees

• Prefer to read only communications they are interested in 
• Don't take the initiative to explore on their own 
• Won't seek out information that is not delivered directly to them 
• Getting this audience to adopt the new platform will be a challenge

• To receive personalized messaging that addresses specific topics they're interested in
• To be engaged quickly and effectively 
• To understand how the digital workplace will improve their ability to communicate and collaborate with other employees
• To clearly see examples of how the digital workplace will improve communications, collaboration, knowledge management, and culture/engagement (see digital workplace in action) 

Tech-savvy employees

• Very comfortable with technology 
• Learn by doing and exploring on their own 
• Can follow documented instructions with ease 

• Quick online communications
• Freedom to try and play around with new technologies
• Content related to how to take simple processes, workflows, and activities, one step further 
• This audience group should pick up use of the digital workplace easily
• Scale back training sessions to align with the skills of this target audience

Tech-challenged employees

• Uncomfortable with technology 
• Learn by doing with guidance 
• Will find the platform more difficult to use than others

• Quick communications via email or another familiar communication channel 
• Additional technical support and/or training
• Simple non-technical instructions and information (layman's terms) 
• FAQs 
• Help Desks