Executive Leadership Team (ELT) | - Demonstrate leadership qualities on a daily basis
- Seen as a source of truth
- Constantly look for ways to improve productivity, innovation, and competitive advantage
- Often lead by example
| - To effectively communicate with the rest of the organization
- To foster stronger relationships with employees
- To meet expectations related to transparency and accountability
- To manage projects, goals, objectives, expectations, risks, etc.
- To manage people, information, and processes efficiently
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Digital Workplace Champions | - Are natural leaders
- Are familiar with the digital workplace (through early training and participation in focus groups, planning, etc.)
- Understand the value of the digital workplace and how success will be measured
| - To access materials that will help advocate for the use of the digital workplace
- To provide other employees with valuable information about how they can use the digital workplace
- To be informed on new engagement campaigns and initiatives early on (to be involved in the planning and rollout of these campaigns)
- To find what information and tools are needed to support employees as they learn how to use the digital workplace quickly and easily
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Managers | - Influence employee experience and behavior
- Have a significant impact on employee adoption
- Seen as leaders in the organization
- Often face challenges related to meeting project deadlines and budgets
| - To lead open and ongoing communication with employees
- To understand their role in the creation and management of content, Member Groups, and areas within the digital workplace
- To become familiar with the digital workplace in order to support and educate their employees
- To implement more efficient team/department procedures and processes
- To manage projects, goals, objectives, and expectations
- To manage people, information, and processes efficiently
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All employees | - Combination of learning, working, and communicating styles
- Wide-range of demographics and personality traits
| - To understand the value of the digital workplace for themselves, their team and the organization
- To learn how they can perform their daily duties using the digital workplace
- To understand how the digital workplace will increase their productivity and better enable their collaboration efforts
- To feel supported as they learn to use the digital workplace daily
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Virtual/remote employees | - Have less contact with office life and fellow employees
- Can sometimes feel excluded from conversations and activities
- Rely on technology to keep them connected to the rest of the organization
| - To receive targeted messaging specific to virtual/remote employees
- To understand the key features and functionality that make virtual/remote work faster and easier
- To understand how the digital workplace will improve their ability to communicate and collaborate with other employees
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Unengaged employees | - Prefer to read only communications they are interested in
- Don't take the initiative to explore on their own
- Won't seek out information that is not delivered directly to them
- Getting this audience to adopt the new platform will be a challenge
| - To receive personalized messaging that addresses specific topics they're interested in
- To be engaged quickly and effectively
- To understand how the digital workplace will improve their ability to communicate and collaborate with other employees
- To clearly see examples of how the digital workplace will improve communications, collaboration, knowledge management, and culture/engagement (see digital workplace in action)
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Tech-savvy employees | - Very comfortable with technology
- Learn by doing and exploring on their own
- Can follow documented instructions with ease
| - Quick online communications
- Freedom to try and play around with new technologies
- Content related to how to take simple processes, workflows, and activities, one step further
- This audience group should pick up use of the digital workplace easily
- Scale back training sessions to align with the skills of this target audience
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Tech-challenged employees | - Uncomfortable with technology
- Learn by doing with guidance
- Will find the platform more difficult to use than others
| - Quick communications via email or another familiar communication channel
- Additional technical support and/or training
- Simple non-technical instructions and information (layman's terms)
- FAQs
- Help Desks
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