Growth


Growth


Getting the most from your digital workplace

Your digital workplace is now live. Three months have gone by. Your employees are logging in, viewing content, and actively using the solution. Your engagement team is monitoring and measuring employee activity. You've dealt with a few minor bumps along the road, and made a few changes here and there to improve the solution. A week ago, you launched the next wave of engagement campaigns, and your champions are helping to drive adoption. Your executive team couldn't be happier. Everything seems to have gone as planned.  
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What's the next step?  Where do you go from here?

Well, the project isn't over. In fact, it's just beginning. You're officially in the early stages of your digital transformation journey. Up next, you need to turn your attention to driving growth, expansion, and overall improvement of your initial digital workplace solution. Let's use the data gathered by your engagement team to improve and grow your digital workplace - taking it to a whole new level.

Timeline
3 month increments

Programs

Create a project room for your engagement team. This will help coordinate and manage all your engagement and adoption programs. Set up regular meetings to discuss and evaluate current and upcoming programming activities and plans.


Always on


There are a few simple tricks to ensure that your digital workplace is "always on" for your employees.
  • Single sign-on - Have your IT department configure single sign-on for your digital workplace. This ensures employees never have to login.
  • Default home page - Have your IT team set the default homepage in the corporate web browser to your digital workplace.
  • Subscriptions - Pre-configure the top solutions, areas, and content to instant notifications. This brings the digital workplace to your employees - automatically.
  • Drip campaign - Set up an email promotional campaign with your marketing team (e.g. Eloqua) for the first 8 to 16 weeks. Send out a message per week, guiding employees to areas in the solution.


Employee
feedback

Create various ways for your employees to provide feedback. Have a plan to continue gathering feedback regularly in both formal and informal ways. For example, within a month of launch, deploy an end-user survey or run focus groups to gather feedback.  Other tactics may include an "Ask the Expert" area, user forums, adhoc polls, and even a user group committee to help drive adoption. All these tools and tactics help your users get the most out of the solution. If they're struggling, try to identify their barriers to adoption.


Help desk


Create a centralized place within the digital workplace to get help. This area should include tools and services such as:
  • Ticket tracking
  • FAQs
  • Documentation
  • Quick links
  • Tips and tricks
  • Interactive videos

Training lab


Provide a training lab to teach employees how to use your digital workplace. This can be both self-serve (e.g. videos, training labs) and instructor-led (e.g. online or face-to-face). You should also build training into your employee onboarding process. At the end of each training session, give your employees a list of tasks to complete in the site over the next few days. Tasks could include completing their profiles, publishing a blog article, posting on the microblog, or uploading a document. These simple to-do’s will help them get familiar with the new digital workplace in a non-intimidating way.


Social zone


Engagement soars when social elements are allowed to grow organically. Set up informal spaces - "Water Cooler" areas - which can focus on sharing anything members want (movies, songs, etc.). Elements of fun are important for creating a positive culture, such as recognizing celebrations like birthdays, anniversaries, weddings, and more.




Key Resources


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Presentation - Google Analytics 

A checklist to walk you through the steps of preparing, launching, engaging, and measuring your community.

Read the Guide

Refresh


Refreshing your digital workplace

Your digital workplace is constantly evolving based on the needs of your organization, teams, and employees. Keeping it relevant is extremely important to your overall success.
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Timeline
Every 3-6 months

Overview

Your approach to refreshing should be based on facts gathered from your employees and analytics. Using this data, your digital workplace team can begin to create a plan to refresh your initial digital workplace solution. Be sure to only make tweaks - not overwhelming changes that will confuse your users. You definitely don't want user engagement to decline.

Refresh options


Design

  • Keep it fresh
  • Make it easier to use
  • Mobile-friendly

Structure
and layout

  • Simplify the navigation
  • Improve user flows (e.g. fewer clicks)
  • Consistent naming conventions

Destination
pages

  • Simplify the layouts
  • Combine areas together (e.g. mini site or destination)

Content &
link lists

  • Add content based on feedback
  • Add links to relevant content by area
  • Link to external content
  • RSS feeds
  • Social feeds

ICE '17 Session - Pushing reset: Revisiting your digital workplace to drive engagement

Join this session to hear how one organization went from launching a new digital workplace to pushing the reset button on the site six months later that resulted in increased site engagement and what they learned along the way.


Key Resources

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Lite Refresh

Content about Data sheet 

Read the data sheet
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Pro Refresh

Content about Data sheet 

Read the data sheet

Expansion


Expanding and growing your digital workplace

Depending on your digital workplace strategy, you can grow by adding new solutions, capabilities, and integrations.

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Timeline
Every 4-6 months

Overview

Expanding your digital workplace should be a carefully planned process driven by employee feedback and the changing  needs of your organization. Adding solutions will help solve new or evolving business challenges across your organization. Incorporating advanced capabilities (features ranging from authentication to archiving) will move you closer to the goals in your digital workplace plan, while integrating additional tools will enhance your existing solutions.

Growth options


Solutions


The most popular way to grow and expand your digital workplace is by adding business solutions. These solutions can solve a specific business challenge for the entire company, such as a corporate newsroom or a deal room for the sales team.

Solutions for:
  1. Culture and engagement
  2. Corporate communication
  3. Knowledge management
  4. Team collaboration

Capabilities


Another easy way to expand your digital workplace solution is to add advanced capabilities.
  • Desktop tool for file management
  • Gamification (e.g. points and badges)
  • Archiving and retention
  • Social features (e.g. commenting, liking, and rating)
  • Centralized authentication (e.g. LDAP, IdP)
  • Extended profile fields within the employee profile cards
  • Turning on new features (platform-specific)
  • Building new modules (dependent on an SDK)

Integrations


There are two categories of corporate tools used in every business - big or small. 
  1. Productivity tools - Used by your employees and teams to communicate, collaborate, and share information, these popular tools include email, MS Office, O365, Slack, Dropbox, and Google. 
  2. Enterprise tools - Sanctioned by IT, these tools are structured systems which drive your business. Popular tools in this category include ERP, CRM, HRIS, and ECM. 
Many of the solutions in your digital workplace could be integrated with these two tool sets.
  • Single sign-on: SAML, OAuth
  • IdPs - Azure, OneLogin, PingIdentity
  • File sharing - Box, Dropbox, O365, GoogleDrive, SharePoint
  • Messaging - Slack, Yammer, Chatter, Teams
  • Calendaring - MS Outlook, Google
  • Ticket tracking - Zendesk, ServiceNow, SalesForce, Jira 
  • CRM - SalesForce




Key Resources


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Presentation - Digital Workplace Solution Portfolio

A checklist to walk you through the steps of preparing, launching, engaging, and measuring your community.

Read the Guide

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