Getting the word out on launch dayThe big day has finally arrived. You’re almost ready to press GO. You've checked and double-checked all the details for your digital workplace launch. Everything's in place.
Take a deep breath and press the launch button.
Launch party - This can be a standalone event, a series of local events, or tacked onto another company event that’s happening at the same time (like a conference or retreat). At the celebration, have your key executive sponsor say a few words. Keep it short, but ensure everyone knows the project has executive buy-in. Your digital workplace manager should provide a quick overview of the solution, including key use cases (like finding expertise, enrolling for benefits, or reading a news article), solution zones (highlight major areas in the solution like the HR hub, people directory, or a knowledge base), cool features (instant notifications, social zone, and mobile support), and how to get help or provide feedback. Be sure to cover the solution's key benefits (the “what’s in it for me” factor). Then, share the overall objectives of the solution and let your employees know how they can help make it a success. Call attention to any policies or guidelines that they should be aware of.
Online webinar - If your members are spread out across the globe, you can host an online launch party using webinar or streaming software. Encourage each global office location to host a small celebration, and upload photos to the site for everyone to see. Remember to follow up with some take-away material (like a presentation or recording) highlighting the features and functionality of your new digital workplace.
Welcome message - Create a “welcome message" in a blog post to re-cap the launch announcement, and invite members to share their feedback or ideas about their first experience with your new digital workplace. Including a small incentive is a great way to get people involved. Be sure to broadcast the article so everyone receives an email notification.
Profile completion - It’s great to put a face to a name, right? Encourage completion of profiles, including uploading profile pictures. Highlight employees who have taken you up on the challenge right on the home page. Don't be afraid to make a big deal of it.
Scavenger hunt - Create a contest where users get points and prizes for completion. This type of gamification will help users learn how to use and navigate the digital workplace in a fun and interesting way. You can even encourage collaboration by setting up or enrolling teams to join in on the fun.
Mobile downloads - Encourage your employees to download the mobile apps for your digital workplace. Embed the links in the footer for easy access.