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Measuring Blog Success
This best practice provides recommendations to help you establish success metrics for your blog articles.
Measuring the reach and engagement of blog articles can help you communicate announcements, learn about member habits, and contribute to your overall digital workplace goals. Use these metrics to work with content owners to find the best times to post, topics to expand on, and help stay on track with your digital transformation.
Use the Site Behaviour area in Google Analytics to track the following metrics:
- Navigation summary, to find where users are coming from, and where they're going.
- Unique traffic
- Time on page and bounce rate
- Overall traffic
Use your Igloo's Workplace Analytics to track:
- Articles on the leaderboard
Compare these numbers in aggregate with your current metrics and use them to measure success as your digital workplace grows and changes.
Learn more about measuring blog engagement in the Playbook News blog.
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