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Creating SOPs for content creation (BP)
You want to ensure authoring of content within your digital workplace is timely, consistent and accurate.
Igloo recommends creating a set of standard operating procedures (SOPs) to help your content authors publish great content. These SOPs may be different by department or type of content (e.g. policy, documentation or blog). SOPs ensure consistency, especially when you have content authors across different teams.
Authoring SOPs should include:
- Naming convention (e.g. title, body, description)
- Layout and font styles
- Content labeling/tagging (categorization)
- Writing tone and style
- Templates and when to use them
- Defined use cases for applications (e.g. blog vs microblog)
- Language considerations specific to your organization (e.g. American English versus Canadian English, terminology unique to your organization, etc.)
- Writing style guide to reference (i.e. Associated Press Style Guide or your organization's own style guide)
Communicating these SOPs reduces the risk of authors going rogue and using inline styles such as bold, italic, colors, etc. that don't align with your corporate brand.
Don't be afraid to showcase examples (e.g. good content vs bad content).
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