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Measuring the effectiveness of your digital workplace (BP)
While a next-gen intranet (digital workplace) has clear benefits, it’s important to define a plan that will address the organization’s needs and preferences over time. And, in order to continuously improve, measuring the right things is key. If you think of it in terms of Return on Objectives (ROO) you’ll have a much easier time defining success and knowing where to focus your attention. That said, there are a couple of metrics businesses need to consider in measuring their effectiveness, including the recommendations below.
- Monthly Interactions
Measuring the number of interactions between employees per month is a good baseline to indicate whether or not employees are aware of their digital workplace and find value in the information and interactions there. This is an especially effective method for organizations leveraging digital solutions like a newsroom, an integrated social channel or an onboarding center, which are focused on sharing information and connecting employees.
- Employee Satisfaction
The right digital workplace solutions can immensely improve overall satisfaction among employees. A Deloitte study found organizations that enabled employees to more easily connect and share with each other saw a median 20 percent increase in employee satisfaction. Internal surveys and polls, net promoter scores and changes in retention rate are also good measurement factors for employee satisfaction. For organizations that do conduct polls, asking pointed questions about collaboration and communication will help determine what’s missing from your current intranet platform.
Ultimately, better collaboration and communication among employees should result in more productivity. While productivity is the most difficult to measure, an organization that has used a next-gen intranet platform for at least several months can compare productivity metrics to determine the level of impact. One way to measure productivity is knowing how long it took an employee to ramp up after the onboarding process or bring new products to market. This can help leaders decide whether or not access to materials like guidelines and policies need to be smoothed out.
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