Overview

When communicating key information to your employees, consider the different methods available to you within your digital workplace. Depending on the information you're pushing out and the impact of that information, you'll likely be considering using the broadcast functionality, a channel employees are all subscribed to, or a quick post on a microblog. 

Recommendations

Here are some considerations to help you decide how to communicate key information to your organization:

• If this is a one time item that everyone at the organization should know, broadcasting is a great method. What broadcasting gives you is an email notification as well as a message alert in the userbar so if users have a spam filter set up or are not actively checking their email they can still see an indication of something new by browsing in their digital workplace. This is a great option if there is immediate action that you want the widest possible way to inform staff about. An example may be a big announcement about the company.
• If there is information that periodically comes out that the organization should be aware of, subscribing all members to the channel is the better option. You can do this by clicking on the channel actions and subscriptions. To prevent being overloaded with email notifications if this is an active area try setting a daily or weekly cadence instead of instant notifications. You can also do this on a specific article if you want your staff to see all comments on that content.  An example could be new hires in the company.
• If this is a quick alert that will expire then a microblog will be the tool of choice. An example is company t-shirts are available with reception. Within a few days those shirts would probably be unavailable or at least not with reception.
• If you have a few pieces of content that have been created and only now has been asked to be shared more broadly, again microblogs are the way go sharing from within the userbar (the paper and pencil icon). Browse to the content in question and click that icon. When you click that button there is a checkbox called "Reference current page". By using this you don't need to remember a URL and anyone who views the microblog can tell what type of content you are sharing and probably your expected action. An example would be a mandatory meeting that now you need RSVPs for to know the number of salads to order.