Adding new channels (BP)
Overview
Now that your digital workplace is up and running, it’s about maintaining and evolving it! One task you might do is create new channels (e.g. a new blog for initiative announcements or a new calendar for social events). It's important to continue to be strategic about the channels you add to your digital workplace as it grows and evolves.
Recommendations
Here is a quick checklist of things to consider before and after adding a new channel to your growing digital workplace.
Done? | Checklist Item | Details/Examples |
---|---|---|
Is this channel necessary? | Can an existing channel accomplish the same task? (e.g. How often do we announce company initiatives? Once a month or quarter? Best use of the Corporate Announcements blog. Once a week? Is it an important part of our company culture? Then there is a strong case for creating a new blog channel. | |
Identify the audience | Who is the intended audience for the information? The entire company? A particular team or department? | |
Set up goals | e.g. “80% reach across your organization” or “inspire your employees to participate in local and global initiatives”. | |
Name your channel | Give your channel a relevant and short name. (e.g. Initiative Announcements (rather than Corporate Initiatives News & Announcements) | |
Location, location, location | If your channel is a blog, it might make sense to be in your Newsroom, Leadership Corner, HR Zone or a particular department room, depending on your goals. Additionally, make note of other areas you might want to bubble-up the content through widgets, whether it's the homepage or departmental rooms. | |
Set up access rules | Who is managing the channel? Who should have read, write, edit or full access? | |
Set up subscription settings | Are there particular groups that should receive instant, daily, weekly or monthly notifications? | |
Set up moderation | Should the content be moderated? Who should be the moderators? | |
Set up a channel template | If applicable, set up a channel template. | |
Launch your channel | Promote your new channel through specific announcements, strategically placed CTAs or a quick microblog on your corporate chatter. | |
Monitor your channel | Check the channel pulse at regular times to ensure you are tracking well towards its original goals. |
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- Posted By:
- Ashley Pergolas
- June 13, 2019
- Versions:
- v.1
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