Is this channel necessary?

Can an existing channel accomplish the same task? (e.g. How often do we announce company initiatives? Once a month or quarter? Best use of the Corporate Announcements blog. Once a week? Is it an important part of our company culture? Then there is a strong case for creating a new blog channel.

Identify the audience

Who is the intended audience for the information? The entire company? A particular team or department?

Set up goals

e.g. “80% reach across your organization” or “inspire your employees to participate in local and global initiatives”. 

Name your channel

Give your channel a relevant and short name. (e.g. Initiative Announcements (rather than Corporate Initiatives News & Announcements)

Location, location, location

If your channel is a blog, it might make sense to be in your Newsroom, Leadership Corner, HR Zone or a particular department room, depending on your goals.

Additionally, make note of other areas you might want to bubble-up the content through widgets, whether it's the homepage or departmental rooms.

Set up access rules

Who is managing the channel? Who should have read, write, edit or full access?

Set up subscription settings

Are there particular groups that should receive instant, daily, weekly or monthly notifications?

Set up moderation

Should the content be moderated? Who should be the moderators?

Set up a channel template

If applicable, set up a channel template.

Launch your channel

Promote your new channel through specific announcements, strategically placed CTAs or a quick microblog on your corporate chatter.

Monitor your channel

Check the channel pulse at regular times to ensure you are tracking well towards its original goals.