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15 Quick tips to drive adoption and engagement (BP)
Driving adoption and engagement is one of the most difficult tasks of managing a successful digital workplace. The progress and evolution of your digital workplace depend heavily on engagement and adoption. Even if you have a small digital workplace team, it's possible to use simple tackles to help drive engagement and encourage adoption.
Use the following tips to help your company evolve through successful engagement and adoption of your digital workplace:
- Have a person who is responsible for it ( “community/digital workplace manager”): This person sets the tone, and is like the host of a party.
- Reach out proactively to bring in members: Who are the people who should be involved and who do you want as members?
- Foster bilateral offline relationships: Don’t think that all your interaction with employees has to take place online. Make sure to supplement those efforts with more direct one-on-one relationships. This builds tremendous social capital that will pay you back in the online digital workplace.
- Ask members about their needs: Ask questions and listen to digital workplace members. What do they need to find? What would help them do their daily jobs?
- Offer new members a simple first action: Ask new joiners to take a small, easy action upon entering the digital workplace. Have a “say hello” section or ask them to favorite the digital workplace’s forum section. A simple first step makes the second, third, and all future steps come more easily.
- Provide training and active help: Offer training and help to new members to help people get comfortable with the online space and technology. People will never get involved if they are afraid to press the buttons.
- Set the tone proactively: People often hesitate to get involved if they don’t know how formal or informal, serious or jovial, honest or reserved participants are expected to be. The community/digital workplace manager and any senior group members should go out of their way to participate and demonstrate the proper tone for the group.
- Build a mini content plan: For at least the first couple of months create a top-level plan of what content to post, why, when and by whom. (Maintaining a content plan for your digital workplace is a helpful tool for ensuring engagement)
- Be regular and consistent with posts and updates: It is better to post every Friday than post for six days on the trot and then stop. The rhythm and consistency demonstrate reliability to members.
- Keep conversations and material up-to-date: Try going to a party that’s dead — not many people, nobody active and having fun. That’s what an out-of-date digital workplace is like.
- Find something interesting to catch members' attention: Go out of your way to think up a useful or fascinating tidbit that people will want to see. Example: Every week a new statistic related to the company's industry.
- Highlight your members: Thank them for their involvement, promote their work and contributions, put them in the spotlight.
- Link to other digital workplace content: News and information flow into your digital workplace every day. Not all the content for your online group has to come from your group alone. Bring in other news to keep the group relevant and linked in to the rest of the company.
- Include some intranet help content: Participating in a digital workplace means using the functionality available to you. Don’t be afraid to post technical tips and tricks that aren’t directly related core topics but would be helpful to your employees as they get to know the digital workplace.
- Transform interactive content into reference material: If you have a fantastic discussion thread why not make this into an instructional page or FAQ section? Sometimes organic discussions generate rich information that you can turn into evergreen reference content.
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