In this post, which was originally published in Fast Company, Igloo CMO Mike Hicks discusses how collaboration and messaging apps are stifling workplace productivity amid a crisis.
Collaboration apps like Slack and Microsoft Teams like to boast that their products are ideal in a time of uncertainty or crisis.
Not only is this pitch far from accurate, but it’s also reckless. In a world of rapid tech innovation and instant communication, the high stakes of a crisis create a critical need to stand by tried-and-true methods of sharing information.
To be clear, there is a place and benefit for tools like Slack and Teams. For one, they have lowered the barrier to entry for conversations, leading to flatter hierarchies and a voice for those who were normally silent. They also encourage casual, nonwork conversations among coworkers, and in a way, these tools clear inboxes of many unnecessary emails.
On the flip side, collaboration tools are major distractions, creating severe time management and productivity issues.