In this article published by HR Daily Advisor, Mike Hicks, Chief Marketing Officer at Igloo provides guidance on how to successfully navigate any digital transformation initiative by understanding the three distinct personas present in each workplace.
Big-picture digital transformation often takes a back seat when organizations are overwhelmed with the digital tools themselves. With their plates full of productivity and collaboration tools, apps, and other software, leaders can often struggle to organize and may lose sight of the bigger picture or overall goals for their digital transformation efforts.
Guidance on how to successfully navigate any digital transformation initiative requires organizations to take a deep dive into the three distinct personas present in each workplace. Each persona brings its own needs, both technological and professional, that organizations must meet in order to achieve their digital transformation goals—and lately, HR has had opportunities and strong incentives to ensure these needs are met.
At Igloo, we define these personas as the Me, the We, and the Us. These are the three workplace personas present in every organization. In this HR Daily Advisor article, we define each persona and describe how current digital transformation efforts are failing the "We" persona. Read the full article here.