This article explains the importance of dealing with the human factors of change management in order to drive employee adoption.
Most organizations deploy a digital workplace (modern intranet) in an effort to drive employee engagement. But, if your employees don't adopt it, your new digital workplace becomes yet another failed corporate initiative. So, how do you get your employees to adopt?
At Igloo, we recommend changing your approach to employee engagement. Stop stressing about technology (features, functions, buttons, and dials) and focus more on the human factor to drive adoption. Figure out what matters most to your employees and begin crafting communications, programs, and messages that directly relate to their needs, challenges, and the demographics of your employee base.
- Demographic diversity within your organization (different demographics deal with digital transformation differently).
- Potential emotional reactions to losing the 'old way' of working.
- Varying comfort levels around learning new processes and new technologies.
- Anxiety around technology in general.
- Potential stress when balancing existing priorities with new priorities related to the digital transformation (in addition to daily duties).
- Information overload due to a lot of information being communicated at once.
View the top 10 human factors of change management best practice to learn some simple tactics that will help you create the best opportunity for your employees to adapt to, and adopt your new digital workplace.
How do you know it's working?
Change management success can be measured as part of your larger Measuring Success Program. Igloo's Success Framework will guide you towards formalizing metrics to track your results, compared to where you started. Identify your key performance indicators (KPIs) and utilize employee satisfaction tools, such as surveys, polls, and feedback forums in addition to measuring employee participation within the technology. It's this combination that will give you a true understanding of your success.
Most importantly, remember to keep the lines of communication open and encourage employees to provide feedback, sharing their successes and challenges. When employees feel they are heard and will get the support they need to make the transition, they are more likely to put forth the effort to adopt the new digital workplace.
Stayed tuned for my next post when I'll be sharing Igloo's top 5 campaigns for building engagement!