Customer Success Manager, Veronica Hayes, shares three ideas for engagement campaigns digital workplace managers are using to keep hybrid teams connected.
While we may be sitting in front of the same screens, for many of us, the backgrounds continue to change. Working from home, cottages, and maybe even the office, organizations are pivoting and learning to collaborate in hybrid environments.
Water cooler chatter is mostly in the past, and it seems like forever since a potluck lunch to get to know one another. Organizations are creating that physical space experience in their digital workplace and asking, “how do we keep our culture alive without leaving anyone out?” and challenging one another to think about their digital workplaces differently.
What continues to shine through? Don’t be afraid to try. Consider how engagement campaigns breathe life into a Social Zone, Recognition Center, or Diversity, Equity & Inclusion space. Learn from classics like the Profile Completion Campaign, a Scavenger Hunt, or Wall of Same. Or try something new—here are three ideas that have been the hot topic of recent calls.
The Hot Seat
Inspired by “Vogue’s 73 Question” series, The Hot Seat is a video series that gives employees the opportunity to get to know one another and the Executive team with 20 or so rapid fire questions.
- Keep it as simple. The format can be a written interview or a recorded Zoom call embedded in a post. Post regularly to build anticipation and viewership.
- Start small, scale smart. Hot Seat interviews can be a new channel of content added to an existing page or area. Create momentum and consider when your organization is ready for a dedicated Social Zone to build on success.
Virtual Coffee Connect
Connect employees of different tenure, business areas, and levels to get to know each other and build community across your organization.
- Allow members to opt-in using a poll or calendar channel. Delight and incentivize with café gift cards or beans to brew at home.
- Match members and provide conversation starters. Consider a microblog for program updates, and celebrating new partnerships.
Employee Appreciation Week
Like most everything else, Employee Appreciation Weeks have gone virtual. Coming to life in the digital workplace, recognize members for their contributions beyond the regular cadence. Human Resources leaders will know it’s important to be clear on the scope of an Employee Appreciation Week. When done thoughtfully, there is a huge return on engagement.
- Focus on fun. This is a week where your employees get to have fun with their coworkers. Schedule virtual happy hours, scavenger hunts, photo challenges, games, and anything else that aligns with your company culture. Create a calendar outlining all the events happening and allow employees to sign up for activities.
- Create incentive. Kick-off the week with some company swag or a gift card for food delivery. Collect participation points for event attendance, entering members into drawers for vacation days, local activities, and more. Whatever the budget, find opportunities to surprise and delight.
How do you think about your digital workplace differently? We’d love to hear what you’re trying. Leave us a comment or start a conversation in the Community Discussion area.