We will be refreshing our site soon. I look forward to following along in this discussion.

Great Chelsey Louzeiro‍! I'm looking forward to reading posts about your Digital Workplace plan moving forward! 

Here is a link, directly to the relevant Evolve Chapter in Igloo's Playbook.  Andrea Gumz-Dietrich‍ will be able to guide you through this chapter when you're ready to proceed. 

Thanks Diana May‍! And yes, the amazing Andrea Gumz-Dietrich‍ is an extraordinary guide! 

Hi All,

I apologize for the delayed response, busy week! 

The business challenges we aimed to solve with our refresh were primarily around increasing user engagement with content at all levels of our organization. I am a huge advocate for pulse surveys and analytics reports when conducting a refresh, because it was through those reports that we were able to target specific problems our users were facing and create a DW tailored to solve those issues. Here were some of the solutions we implemented to address our engagement issue:

• Create a strategy for our DW structure to accommodate for user's behavior patterns
  • Easy and intuitive navigation of the site was critical. We aimed to have all content within 3 clicks or less so users could find the information and resources they need when they need it. 
  • Consolidating company news and information into a single space. I would like to note that this strategy was very unique to the behavior patterns of our users. We knew our users were not finding content and giving up due to the structure of our DW.  (Just to give you an idea, we went from 950 pages to 150)
  • Implementing the Mosaic tile integration was a key piece of how we structured the content on our home page. We noticed our users were getting stuck at our home page, so we wanted to make the layout feel as simple and intuitive as possible while still providing key information, content and links. 
• Post launch Engagement Plan:
  • Our post launch engagement plan was another critical piece to our success. With immense help from Andrea Gumz-Dietrich‍  we educated and informed users of the changes we made, but we also created campaigns to drive users to engage with key areas and functionalities of our DW. For example, we had a scavenger hunt to find a designated channel and subscribe to it. Subscriptions was an under utilized feature for our users. Creating a campaign to give users the opportunity to engage with this feature was important for the behaviors we wanted to make standard in our refresh. 

Please feel free to reach out with any questions you may have, and goodluck on your refresh!

August Robinson‍ Thank you so much for your insights. Going from 950 to 150 pages is a massive undertaking! I am in process of writing an article about the importance of the 'Human Factor' when looking to increase engagement and it looks like you've done this! Great job.

We have a pretty intensive process for creating client proposals for the products we offer (educational travel programs). When we refreshed our Igloo, we moved a significant number of workflows within that process to the digital workplace. This allowed users to reduce email clutter, see a history of what had happened in the proposal process that far, and get a transparent view of where a given proposal was in the pipeline. The process of moving workflows to Igloo also shined a light on a few areas where our procedures weren't airtight, so we took the opportunity to tighten things up, and think through points of failure and exceptions to the rule. Some outcomes:

• We have a Proposal Writing page that displays the writing & design procedures front and center, provides tips for good proposal writing, and offers sample text from previous proposals that a user can lift and edit. (page, wikis, docs)
• We have a Launch and Cancellation feed (microblog) that we use to get the word out to various dispersed teams about a new program. The receipt of that notification kicks off a series of actions involving other tech platforms.
• We have a Design Request channel (forum) that requires the user give all the information Design needs up front. Design uses the channel to stay on top of many, many requests and mark them off when fulfilled.
• We have a New Tour Ideas channel (forum) that serves as a brainstorming hub. New travel ideas happen day and night, when you're watching TV, checking out Instagram, or chatting with your kids. We made this forum very easy to navigate to so that anyone can propose an idea when lightning strikes.

Our Exec team is heavily involved in the proposal production process. Getting them on board with all of the new workflows wasn't easy...we were battling decades of habits! But now that we've done it, they can see very clearly how our digital workplace has increased our productivity, boosted morale, and increased task efficiency. 

Jocelyn Flint‍ these are excellent use cases for the platform. Utilizing the Digital Workplace to solve these types of real business challenges is key to its success. Great job!