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Creating Momentum for People to Subscribe to Content
Does anyone have any tips or tricks to get momentum going to subscribe to a channel? One of our teams is struggling to get people to subscribe to their channel. The department is Supply Chain, and they post a lot about vendor events, and lunch and learns. They're trying to get more Project Managers & Coordinators to engage and subscribe to their channel. I suggested having conversations, and setting a goal to have 4-5 conversations per week with those in said positions. and share what you post, why you suggest they subscribe to the SC channel, and what they can expect to gain from articles.
Are there any other tips, tricks, suggestions that you would add?
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4 Replies
OK, brainstorming here...to take or leave as you'd like!
Yes, I think it's really important to explain the WHY, and to get key people on board first. Can you identify a coalition of influencers or key players and personally invite them first?
It's also important to make sure the content is the stuff that people want and need. Are the Lunch And Learns the content that is going to get people excited to follow? If not, find what IS that content and start with that.
You could also have an event to kick it off. Make a thing out of it. Pizza party with a quick show n' tell about what the channel is and what content it will deliver. Prizes for the first 5 who follow. Something like that to get it out of the gate.
Hi Kim Hughes - great question we all can relate to!
Jocelyn Flint you're right on! "What's In It For Me?" or WIIFM is often the first question people ask before subscribing and if they don't immediately see or understand the value to them it can be difficult to gain subscribers.
Kim Hughes, should Supply Chain have buy in from the Leaders of the PM group, another idea would be to auto-subscribe the group on their manager's behalf. Sometimes folks see the value later - once they're getting the notifications. As Jocelyn mentioned, you could support this decision with a Kick Off to get the team excited about the initiative, with awards for participation to begin.
Thank you both so much for your feedback! I talked to our leader in SC yesterday, and driving the value to PMs and PCs really resonated well, so hopefully I will have a great update to share soon :)
You're welcome Kim Hughes,
Thank you Jocelyn Flint for joining in the conversation!
We appreciate leaders like you helping to expand our Igloo Community in Customer Care.