What are you doing to increase your Igloo customer ranking?
Hi there,
Every month we get our monthly Insights report and wondering what successful tactics/engagement/nurture campaigns other Igloo customers are executing to get into/maintain their top 50 or higher position? What are you doing really well that sets you apart of the pack?
Thanks :)
1 Conclusion
Looking at this from a different angle, maintenance is very important. The Insights ranking is a compilation/accumulation of scores across the 4 functional pillars of Communications, Collaboration, Culture & Engagement and Knowledge Management. So, while engagement in a fun-ish sense is of critical importance, so too in ensuring your other pillars are supported. As an example, if you have a heavy knowledge management function within your digital workplace it's important to ensure the workplace's position as a single source of truth for information is supported and that content remains relevant, timely and valid. Content and site audits performed periodically will help ensure that your site continues to support your users in their quest for the tools you've provided them. Make sure when looking at Insights that you're paying attention to usage trends on things like documents, wikis and forums and take steps to address any noted declinations in usage. Follow up with your content authors to ensure they're auditing their content regularly. Tools like your search report will assist you in identifying what people are looking for, finding and not finding and allow you to support the search process being as easy as possible.
6 Replies
Hey Angela,
Adam, Sr CSM from Igloo here. I love this question and thought I would add some thoughts here. The first thing I want to say is, I always push for my customers not to get fixated on the rankings. There are many different use cases that customers have. Some customers can be executing their vision and goals extremely effectively, but because they don't utilize the full tool set Igloo has, they never break a top 50 or even top 100. That doesn't mean their utilization isn't successful, it means their use case won't allow for them to have a top ranking.
That caveat aside, what I like to do is look at your data and see what it is telling you. You can use Workplace Analytics, some of our free reports, or request one of your custom reports (this option helps you be a little more precise but you need to be an Insights member). See what the folks within your organization are engaging with most and learn from that. Understanding the user interests/patterns or what they are searching for will help determine where to spend your time creating & sharing content.
With the Ice Tour coming up, I know there are a few sessions that folks are going to be doing on driving engagement. Highly recommend checking those out or at the very least checking out the recordings if you can't make it live. Being their live gives you a real-time opportunity to connect with other customers.
Might not be as specific as you were looking for, but hoping this kick starts some more dialogue on the topic.
Adam Cichorzewski
That caveat totally makes sense. Our creator score will always be very low as we have a designated group of publishers who have permissions to create and manage content in our digital workplace, and know that that is something we can't change.
Will definitely check out the sessions to learn more about how others are driving/building engagement!
Hi Angela!
Consider if an influencer approach could help model the type of engagement behavior you hope to see. For example, each month, a rotating group of members can be tasked with this role. They can have a bingo card or list of actions to complete over the month: comment on a post and tag a colleague for their insight, like 5 pieces of content that helped you in your role, etc. It can be hard to be the first to comment, people tasked with doing so can help break the ice for others!
You can further gamify or brand an approach like this with points or a “secret mission” theme. By rotating the players/influencers it can help keep the assignment fresh and encourage the behavior beyond the duration of their mission.
Brigid Towler those are great ideas. Currently we have a monthly shout-out to our top DWP contributors to try and encourage others to do the same. We're launching a champion network program with a bingo card-type approach with actions to complete each month for a chance to win some prizes. We're hoping that our members will see these active Champions and model their behaviour. On the other hand, there might be inflated engagement only within this group. Still very early days...
STELLAR program to kick-off! We'd love to hear how it goes.
Looking at this from a different angle, maintenance is very important. The Insights ranking is a compilation/accumulation of scores across the 4 functional pillars of Communications, Collaboration, Culture & Engagement and Knowledge Management. So, while engagement in a fun-ish sense is of critical importance, so too in ensuring your other pillars are supported. As an example, if you have a heavy knowledge management function within your digital workplace it's important to ensure the workplace's position as a single source of truth for information is supported and that content remains relevant, timely and valid. Content and site audits performed periodically will help ensure that your site continues to support your users in their quest for the tools you've provided them. Make sure when looking at Insights that you're paying attention to usage trends on things like documents, wikis and forums and take steps to address any noted declinations in usage. Follow up with your content authors to ensure they're auditing their content regularly. Tools like your search report will assist you in identifying what people are looking for, finding and not finding and allow you to support the search process being as easy as possible.