Looking for a boost...
OfflineOver the past few months we've noticed a decline in engagement on our site. We are still posting about the same number of articles per month but people are engaging with them less and with the underlying pages (which mostly contain resources). Has anyone else experienced this and successfully moved the trendline in the positive direction? We've done a scavenger hunt twice in the past 18 months and haven't added many other pages/resources that would make the hunt "new". Looking for ideas!
Will also add that our people are high Slack users so we struggle with information being posted in both places, so what DOES get posted to our Igloo is not always unique. Most usually post the link to the article in the Slack message but a lot of the time the meat of the article is in the Slack message.
Thanks in advance!
1 Conclusion
Ugh, that's the worst when there are two communications channels competing for attention. Our employees are still heavy email users so that's what we compete with. If I absolutely need to email something (in your case replace the word email with Slack) I will email them a very short one or two sentence summary with a link to my digital workplace where the actual document and longer text description live. Same goes for if someone reaches out to me wanting to email something, I advise them to email the link to the content in our digital workplace. That way people are forced to go to the digital workplace and it doesn't actually live two places.
As for the issues in your first paragraph, I would need to take a look at some of your posts to provide advice... maybe the headlines and/or summaries could be more enticing. Maybe the content isn't the type of content your audience wants and enjoys consuming. If you shared some of your recent posts that didn't get much traction and a screenshot of the workplace analytics and what pieces of content have seen a lot of engagement in the past then I could be more helpful!
2 Replies
Ugh, that's the worst when there are two communications channels competing for attention. Our employees are still heavy email users so that's what we compete with. If I absolutely need to email something (in your case replace the word email with Slack) I will email them a very short one or two sentence summary with a link to my digital workplace where the actual document and longer text description live. Same goes for if someone reaches out to me wanting to email something, I advise them to email the link to the content in our digital workplace. That way people are forced to go to the digital workplace and it doesn't actually live two places.
As for the issues in your first paragraph, I would need to take a look at some of your posts to provide advice... maybe the headlines and/or summaries could be more enticing. Maybe the content isn't the type of content your audience wants and enjoys consuming. If you shared some of your recent posts that didn't get much traction and a screenshot of the workplace analytics and what pieces of content have seen a lot of engagement in the past then I could be more helpful!
Hi Christina!
How’s the culture experience of your digital workplace? I wonder if some ‘by the people, for the people channels’, and some seeded influencers there could help get some traction.
What I mean by that: it’s okay to use your network to create a rotating cast of influencers for your digital workplace. Give them a few tasks to complete each month like a bingo card or mission-possible theme. Things like,
Part of engagement can be modelling for members the type of behaviour and indirectly answering the question, “how am I to be using this”.
With that idea in place, it’s easier to then launch a recognition center or social zone. A little planted member content and encouragement can go a long way to start producing organic publishers and views.